CRM Solutions

Your overview of BE-terna’s CRM offerings

Customer Relationship Management (CRM) software enables companies to be customer-centric. CRM provides insights into each customer's history, preferences, and interactions with your company, so you know how to improve loyalty and retention.

CRM software for any company size and industry

If you want to track and analyze dynamic customer data, you need CRM software. We adapt Microsoft CRM to fit the exact needs of your business, thus helping you establish and maintain strong customer relationships while handling large volumes of customer data.  

CRM for Customer Service

Impress your customers with great services.

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CRM for Field Service

Increase productivity of your field service technicians.

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CRM for Sales

Shorten sales cycles and control your sales funnel.

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CRM for Marketing

Deliver right message at the right moment to the right audience.

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The key purposes of implementing CRM software

Business owners and managers apply CRM to get insights into customer behavior, preferences, and trends. You can use this information to make informed decisions, set strategies, and allocate resources effectively.

With intelligent CRM software, businesses achieve: 

  1. Enhanced customer experience. You can tailor your products, services, and communication to meet each customer’s individual needs. 
  2. Improved customer retention. You can identify at-risk customers and implement targeted retention strategies from the insights gained. 
  3. Streamlined sales processes. You can automate and streamline sales processes, from lead generation to closing deals. 
  4. Optimized marketing campaigns. CRM facilitates targeted and data-driven marketing campaigns. 
  5. Cross-departmental collaboration. CRM breaks down silos between your departments by providing a centralized platform for customer information. 
  6. Data-driven decision-making. CRM helps you optimize strategies, sales processes, and customer service and stay ahead of market trends.
REPORT
Gartner® Report: Transform Your CRM Culture for Generative AI with 5 Essential Steps
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Who in the organization is CRM software relevant for?

  • Sales teams can better manage leads, opportunities, and sales pipelines. They can track customer interactions, prioritize leads, and forecast sales.
  • Marketing teams can better do marketing automation and campaign management. They can track customer engagement and analyze data to improve targeting and segmentation. 
  • Customer Service and Support Teams can better manage customer inquiries, complaints, and support requests.
  • Field Services
     Dispatch, track and manage the right resources at the right time in the right place efficiently.
Beginner’s guide: What is CRM software?
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