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BE-terna excels in Microsoft-based retail business software adapted to your company’s specific needs. We have developed a holistic approach that integrates ERP core functionalities, preconfigured and customized retail process chains, and tailor-made tools that impress down to the last detail. Whether you are a 300-store operation, a wholesaler, or an online retailer, you get a smooth and transparent end-to-end retail solution.
Basically, you want to integrate and digitalize the various business functions in your company to streamline retail operations, enhance the customer experience, and drive business growth through data-driven insights and efficient supply chain management.
Quick overview of Retail ERP functionality
You create a smooth customer journey by integrating online and offline sales channels. You get a unified 360-degree customer view for more personalized marketing and tailored customer experiences. Moreover, you can easily build loyalty programs to increase repeat business.
Back-office processes
You manage your inventory more effectively through insights into demand forecasting, inventory levels, and order recommendations. Moreover, you collaborate with your suppliers and optimize procurement processes, and you analyze historical data and trends to better plan for fluctuations and changing.
You create and manage product assortments based on customer preferences. You allow for dynamic pricing and promotion to run targeted promotions. Further, you optimize supply chain operations to ensure efficient distribution of products to stores and customers.
You segment your customer base based on various criteria, such as purchase history, demographics, and behavior, which allows for more targeted and personalized marketing campaigns. Moreover, you create and manage marketing and loyalty campaigns, all from within the ERP system.
You manage omnichannel sales by integrating physical stores, e-commerce, and mobile sales channels, providing a seamless shopping experience for customers. You also efficiently manage inventory across all channels, reducing overstock and stockouts while improving overall inventory visibility.
You manage orders and fulfillment efficiently by optimizing order routing, allocation, and delivery options. You also manage customer inquiries, complaints, and support requests, which improves the overall customer service experience. Further, you manage all the financials and get a comprehensive view of the health of your business.
The retail industry is one of our top specialties, and we have helped many retailers – small and large - through the years with our industry-made ERP solutions. We guarantee you a smooth and transparent end-to-end retail solution. We have many years of experience in building various retail ERP, retail CRM, and retail project management solutions on top of Microsoft Dynamics 365.
We offer you a benefit-oriented approach to strategising, planning and implementing your digital transformation strategy, powered by the Microsoft Catalyst method.
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Wortmann Fashion Retail GmbH & Co. KG, founded in 2010 and known for its Tamaris brand, is responsible for the entire B2C business within the Wortmann Group, including e-commerce, and currently operates 32 stores. To optimize its retail and e-commerce processes, the company implemented the BE-terna Fashion ERP system, based on Microsoft Dynamics 365 Business Central. This decision enables them to work more efficiently and respond flexibly to market changes.