Wholesale Industry

ERP software for wholesale businesses
End-to-end solutions

Maximum transparency, efficiency, and control in purchasing, warehousing, logistics, and sales. With this Microsoft-based solution, you can seamlessly manage all wholesale processes and maintain an overview of goods flows, inventories, and orders at all times.

Success through networked wholesale processes

Wholesale is undergoing radical change: margin pressure, rising customer demands, and complex supply chains require consistent digitalization. Only those who automate processes, utilize data, and respond flexibly to market changes will remain competitive. BE-terna supports wholesalers with customized ERP solutions that seamlessly connect warehouse management, logistics, sales, and finance.et.

Inventory under control – precise, transparent, efficient

Accurate inventory levels are key to delivery capability – while minimizing capital commitment. However, fluctuating demand, a wide variety of items, and complex supply chains make inventory management a challenge. With intelligent ERP functions, you can manage your inventory based on data and precisely according to demand. Automated procurement processes, transparent warehouse movements in real time, and predictive planning help you avoid excess inventory and minimize delivery bottlenecks.

B2B sales reimagined – digital, simple, customer-focused

Today's wholesale customers expect more than traditional order forms. They want real-time availability, and customized pricing and terms models. With a modern B2B platform, you can create digital sales channels that integrate seamlessly into your ERP system and strengthen customer loyalty. Whether it's mobile ordering, automated approval processes, or customized product catalogs, your customers can place orders faster, more accurately, and more conveniently. At the same time, you reduce the workload on your internal sales teams and create more time for personal customer service.

Intelligent processes – with cloud, AI, and automation

Wholesale requires top performance in logistics, sales, and customer service. To keep pace, digital innovation is essential. With a modern, cloud-based ERP solution, you can automate processes along the entire value chain: from goods receipt to warehouse robotics and automatic picking to AI-supported sales forecasts. Sales processes can be accelerated via smart workflows and chatbots, and customer service is supported digitally around the clock. The result: greater efficiency, fewer errors, and a system that scales with your business. 

Modules and functionalities

Quick overview of Wholesale ERP functionality

CONSUMER FACING

Planning & Procurement

Merchandising & Distribution

Service

You create a smooth customer journey by integrating online and offline sales channels. You get a unified 360-degree customer view for more personalized marketing and tailored customer experiences. Moreover, you can easily build loyalty programs to increase repeat business. 

  • Loyalty programs: BE-terna Wholesale is ideal for technical wholesalers with complex structures involving parent companies, subsidiaries, or purchasing associations because it allows customer relationships to be mapped across multi-level customer hierarchies.
  • Mobile/App: BE-Mobile goes beyond being just an app. It’s a platform-independent framework that brings individually configured ERP processes to mobile devices—whenever and wherever they're needed.
  • Customer service: BE-terna wholesale provides a wide range of benefits tailored to the needs of wholesale businesses. It helps make your customer service more transparent and customer-friendly—a real competitive edge in wholesale trade.
  • Marketing campaigns: With centralized planning and control, plus seamless integration with sales and CRM, BE-terna Wholesale strengthens collaboration between marketing and sales. This enhances efficiency and elevates the customer experience—especially in industries with complex customer structures.

You manage your inventory more effectively through insights into demand forecasting, inventory levels, and order recommendations. Moreover, you collaborate with your suppliers and optimize procurement processes, and you analyze historical data and trends to better plan for fluctuations and changing.

  • Merchandise planning: Whether it’s demand-driven planning, dynamic replenishment strategies, or intelligent forecasting—BE-terna wholesale offers a wide range of features designed specifically for wholesale businesses. The solution enables precise, flexible, and automated merchandise planning that boosts product availability while lowering inventory costs—a key success factor in wholesale.
  • Demand forecasting: By analyzing historical sales, inventory, and market data using AI-powered models, BE-terna wholesale accurately predicts future demand. Continuous updates ensure that trends, seasonality, and short-term fluctuations are factored in—preventing overstocking and safeguarding product availability. The result: forward-looking, cost-effective planning that supports purchasing, replenishment, and inventory management.
  • Business analytics: Gain real-time access to all relevant company data with integrated Power BI dashboards and detailed reports. Preconfigured industry KPIs and automated analyses speed up implementation, while flexible data models allow for custom use cases and external data integration. This supports data-driven decision-making, increases transparency, and opens the door to strategic optimization.
  • Order processing: BE-terna wholesale leverages preconfigured, industry-specific workflows and generates automated order proposals directly from demand planning. With real-time status tracking, digital supplier integration, and automated document management, processes become transparent, efficient, and error-free—helping improve both supply reliability and cost control.
  • Vendor management: BE-terna wholesale leverages preconfigured, industry-specific workflows and generates automated order proposals directly from demand planning. With real-time status tracking, digital supplier integration, and automated document management, processes become transparent, efficient, and error-free—helping improve both supply reliability and cost control.
  • Assortment management: Create a strategically optimized, customer-focused product range that drives sales and satisfaction. BE-terna wholesale enables structured classification and dynamic maintenance of extensive product portfolios—including variants, sets, and accessories. Through targeted control by customer segment, integration with purchasing, sales, and inventory, and AI-powered recommendations, assortments can be flexibly aligned with market and customer needs.
  • Batch and serial numbers: From inbound goods to the end customer, BE-terna wholesale ensures end-to-end traceability—meeting legal documentation requirements. Seamless integration with quality and claims management, purchasing, inventory, and sales processes guarantees compliance and transparency. Automated processes and industry-specific configurations simplify the handling of high-value or safety-relevant products and improve efficiency.

You create and manage product assortments based on customer preferences. You allow for dynamic pricing and promotion to run targeted promotions. Further, you optimize supply chain operations to ensure efficient distribution of products to stores and customers. 

  • Inventory reservation: Prioritize customer orders efficiently with automated reservation processes that adjust dynamically to stock and order changes. BE-terna wholesale offers real-time visibility into available and reserved inventory and integrates seamlessly with sales, purchasing, and logistics. This ensures reliable delivery performance, helps detect bottlenecks early, and enhances both customer satisfaction and supply reliability.
  • Logistical processing: Optimize warehouse and shipping operations with preconfigured workflows, automated shipping proposals, and integration with parcel services and freight carriers. BE-terna wholesale supports flexible delivery strategies and provides real-time visibility into stock levels, shipments, and delivery status—ensuring reliable, customer-focused logistics while reducing process costs and improving on-time delivery performance.
  • Direct delivery: Wholesale connected enables fast, cost-effective direct shipments from supplier to customer—eliminating intermediate storage. With automated workflows, transparent status tracking, and integrated document management, the process becomes more efficient and traceable. This reduces warehouse costs, shortens delivery times, and meets individual customer requirements with precision.
  • Warehouse management: BE-terna wholesale supports complex wholesale warehouse structures with preconfigured processes for goods receipt, transfer, picking, and inventory management—including mobile data capture for fast and error-free bookings. Real-time stock overviews and integrated warehouse KPIs deliver transparency and enable precise control of inventory, replenishment, and storage locations—ensuring product availability, increasing efficiency, and reducing costs.
  • Batch and serial numbers: BE-terna wholesale ensures end-to-end traceability of batches and serial numbers through to the end customer—meeting legal documentation requirements. Integrated with complaints and warranty cases, and supported by a transparent service and delivery history, the solution enables fast, customer-focused resolution. This is especially valuable for high-value or safety-critical products, improving service quality and customer satisfaction.

You manage orders and fulfillment efficiently by optimizing order routing, allocation, and delivery options. You also manage customer inquiries, complaints, and support requests, which improves overall customer service. In addition, you manage all financial data and get a comprehensive overview of the state of your business.

  • Repair: BE-terna wholesale standardizes repair processes from intake and diagnostics to completion and return—including the integration of external service providers and on-site repairs. With serial number tracking, spare parts management, and automated document workflows, repair operations become fully transparent, efficient, and traceable. This helps increase service quality and customer satisfaction while reducing process costs.
  • Appointment scheduling: Efficient service scheduling is built-in: BE-terna wholesale links service orders directly with resources such as technicians, vehicles, or tools, making real-time capacity visible. By integrating customer and product data, along with automated confirmations and mobile support for field service teams, the solution ensures transparent and customer-friendly service execution. This boosts punctuality, responsiveness, and long-term customer satisfaction.
  • Value-added services: Standardized workflows, automated pricing, and transparent documentation ensure efficient execution and complete traceability of value-added services. BE-terna wholesale integrates services such as kitting, labeling, or assembly directly into order, warehouse, and production processes. This enables cost-effective customization and turns value-added offerings into a competitive differentiator.
  • Spare parts management: Preconfigured processes for identifying, storing, and delivering spare parts—combined with serial and batch tracking—make BE-terna wholesale a reliable partner for service excellence. Demand-driven stocking, automated replenishment, and direct integration into service and repair workflows ensure spare parts are managed efficiently. This enhances service readiness and customer satisfaction, while optimizing inventory costs.
  • Rental management: Manage short- and long-term rentals efficiently with standardized processes for contract handling, availability planning, and billing. Rental items are uniquely tracked via serial numbers and can be linked to service, maintenance, and logistics. The result: a transparent, customer-oriented rental process that improves utilization, drives revenue, and increases customer satisfaction.
WHY CHOOSE US?

BE-terna is your wholesale ERP specialist

We offer you a comprehensive, transparent end-to-end solution specifically designed for wholesale. Thanks to our many years of expertise in implementing ERP, CRM, and project management solutions based on Microsoft Dynamics 365, we know exactly what the industry needs.

  • With our cloud-based wholesale solution, you get a system that is perfectly tailored to your business and combines all the important functions – from inventory management and order processing to customer relationship management (CRM).
  • You get full transparency in real time across all areas of your business through digital and automated processes.
  • The solution reduces costs and increases revenue, supported by an efficient marketing and sales strategy.
  • You gain more flexibility to quickly scale your business in response to changing conditions.
  • Make better decisions thanks to AI and machine learning capabilities that transform data into valuable insights.
  • In addition, you have a dedicated contact person at your side who takes care of billing, project management, service, and support.
Talk to our experts

Matthias Breitenstein

Industry Lead Fashion & Commerce

I am your go-to expert for industry-specific challenges in fashion & commerce with Microsoft Dynamics 365. With our industry expertise and a keen sense of your needs, we can help you optimize your processes along the entire value chain - from merchandise management to omnichannel solutions and customer management. Together, we will develop the perfect strategy to drive your digital transformation, increase your efficiency and secure your competitiveness.

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