Microsoft Dynamics 365 Customer Insights

AI-powered marketing automation for real-time, personalized customer journeys  

Microsoft Dynamics 365 Customer Insights provides a 360-degree customer view, enabling businesses to personalize customer experiences and improve engagement. By unifying and analyzing data, companies can create meaningful interactions and drive productivity.

A comprehensive marketing CRM solution

Microsoft Dynamics 365 Customer Insights helps businesses turn customer data into actionable insights. It allows companies to understand customer needs, predict behavior, and create personalized experiences—driving growth and satisfaction.

  • Deliver the right message at the right time through the right channel.
  • Segment target audiences based on multiple criteria.
  • Automate repetitive marketing processes.
  • Operate cross-channel or multichannel marketing campaigns efficiently.
  • Manage events - keep track of participants, speakers, rooms and costs.
  • Maintain a clear overview with intuitive dashboards and advanced analytics.
MICROSOFT COPILOT IN DYNAMICS 365 CUSTOMER INSIGHTS

AI-powered insights for smarter customer engagement

Imagine having an AI assistant who understands your customers and helps you engage with them in more innovative, meaningful ways. That’s precisely what Copilot in Dynamics 365 Customer Insights does: it turns complex data into actionable insights and personalized customer experiences. 
Know your customers like never before
01
Know your customers like never before

Copilot connects the dots between scattered data, giving you a 360-degree view of every customer. It analyses behavior, preferences, and trends in real-time, so you can anticipate their needs before they do, preferences, and trends in real-time, so you can anticipate their needs before they do. 

Smarter insights, less effort
02
Smarter insights, less effort

Say goodbye to hours spent manually sorting through customer data. Copilot automates segmentation and trend analysis, surfacing predictive insights—like which customers are about to churn or who’s ready to buy—so you can take action fast. 

Personalized engagement on autopilot
03
Personalized engagement on autopilot

Need to craft the perfect email or campaign? Copilot generates AI-powered content tailored to each customer’s history and preferences. It even suggests the next best action to maximize engagement. 

Work smarter, not harder
04
Work smarter, not harder

Integrated seamlessly with Microsoft 365, Teams, and Dynamics 365 Sales & Marketing, Copilot automates CRM updates, logs meetings, and summarizes interactions - freeing up your team to focus on what really matters: building relationships. 

AI-powered decision-making
05
AI-powered decision-making

No more guesswork. Copilot provides interactive dashboards with real-time insights and even lets you ask natural language questions—so you instantly get the answers you need. 

Predict the future of your customer journeys
06
Predict the future of your customer journeys

Copilot doesn’t just react—it predicts. Using AI-driven models helps you spot buying signals, engagement patterns, and revenue opportunities so you can reach customers at the right time with the right message. 

BENEFITS OF MICROSOFT DYNAMICS 365 CUSTOMER INSIGHTS

Driving growth and customer satisfaction

Microsoft Dynamics 365 Customer Insights equips businesses with powerful tools to understand their customers better and improve engagement, marketing, and sales performance.

Know your customers

The marketing automation software helps you understand your customers better by unifying data, analyzing behaviors, and delivering actionable insights. Data is connected from multiple sources (CRM, ERP, social media, website interactions, purchase history, etc.), so you can provide a 360-degree view of each customer, breaking down silos between departments. Using Copilot, you can identify trends, segment customers, and predict future behaviors. You can group customers based on demographics, behavior, and preferences and have real-time insights into customer interactions and preferences, allowing teams to make data-driven decisions quickly.  

Engage on their terms

The marketing automation platform drives customer engagement, loyalty, and satisfaction using real-time data, AI-driven insights, and automation. It helps you predict customer preferences, recommend products, and optimize messaging to create hyper-personalized marketing campaigns with tailored offers and content. You can seamlessly engage with customers across channels like email, SMS, chatbots, social media, and more. You can also automate all workflows and deliver the right message at the right time based on customer actions.  

Boost your productivity

The AI marketing tool enables businesses to streamline operations, automate processes, and increase efficiency. By handling repetitive tasks such as follow-up emails, personalized offers, and service alerts, it reduces manual effort and allows teams to focus on strategic initiatives. Sales, marketing, and service teams work with a single, up-to-date customer profile, minimizing miscommunication and eliminating redundant work. With AI-powered recommendations, businesses can make informed decisions and optimize their sales and marketing strategies.
REPORT
Gartner® Report: Transform Your CRM Culture for Generative AI with 5 Essential Steps
  • Contact management  
  • Lead management  
  • Email marketing  
  • Marketing automation  
  • Sales Management  
  • Engagement tracking  
  • Reporting & analytics  
  • Workflow automation  
  • Social media integration  
  • Customer segmentation  
  • Creation and automation of customer journeys
  • Landing page and form creation
  • Creation of mailings and newsletters
  • Voice of the Customer analysis and online surveys
  • Lead scoring model with automated calculation options
  • LinkedIn integration
  • Social media monitoring with integration in lead management
  • Automatically created event website
  • Bookings of speakers
  • Event registration including waiting lists
  • Event ticket management
  • Financial overview / cost overview
  • Social media posting analytics
  • Poll creation
  • Analysis and reporting of key figures with drill-down options
  • Integration of PowerBI for analysis of different data sources
  • Flexible visualisation options in charts, tables, diagrams etc.
  • Geo-visualisations of customer and prospect data
Explore other Microsoft Dynamics 365 crm applications

Connected Dynamics 365 CRM applications

Microsoft Dynamics 365 Customer Insights is built on Microsoft’s cloud-based Power Platform and is part of the Microsoft Dynamics 365 ecosystem. As part of this ecosystem, it leverages secure and scalable data management, AI-driven enhancements, automation capabilities, advanced analytics, and seamless collaboration with other Microsoft applications.  
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With over 2,000 successful implementations worldwide, we are your trusted partner throughout your Dynamics 365 journey.  

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Ongoing support for continuous success.

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