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Gartner® Report: Transform Your CRM with 5 Essential Steps
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The "Intelligent Automation" specialization is awarded exclusively to partners who meet strict criteria.
3 min read • Dec 15, 2022
Continuing our end-to-end consumer shopping journey, where so far, we have covered the importance of smooth connections between back and front end, we have another equally important topic to dig into – the need for joining multiple data silos into a single customer profile, with the focus on a single point of truth and a Golden Record.
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