Anna-Lena: The Support Pro Who Rocks Both Business Systems and the Stage

Hi Anna-Lena! Tell us a little about yourself!

Hi! I live in Halmstad with my partner, our two teenage children, and our dog Fernet – who, by the way, loves being the center of attention! When I’m not working, you’ll often find me out for a walk or at the gym – got to stay in shape! 😉 I love music and sing in a soul/disco band.

Whenever I have some free time, I enjoy good food, though I prefer when someone else does the cooking!

What does a typical day at the Service Center look like for you?

My job is all about ensuring that our customers' business systems run smoothly and efficiently. One moment, I might be solving urgent incidents, and the next, I’m helping a customer optimize their system for the future. It can involve anything from technical questions and system customizations to process improvements – no two days are the same!

Since we work with companies in a wide range of industries – from retail and finance to manufacturing – it’s crucial to quickly understand each customer's business. It’s both challenging and rewarding to figure out how their systems are used and find the best solutions for them.

The best part of the job? The variety and the opportunity to help our customers work smarter and more efficiently.

What do you think is the most important aspect of great support?

Understanding the customer's needs and acting quickly! We are attentive, solution-oriented, and proactive in our work. But it’s not just about solving problems – we also aim to communicate clearly and effectively so that the customer feels confident and gets a sustainable solution.

What makes BE-terna's Service Center unique?

We’re not just a support service – we’re a long-term partner for our customers. We also provide support in Swedish, which makes it easier for our customers to communicate and get the help they need without language barriers. We assist them in developing their systems and ensure they always have the best tools to work efficiently. Our broad expertise in both older and modern systems, such as Dynamics 365 and AX, allows us to handle a wide range of challenges.

How does support differ between Dynamics 365 and previous AX versions?

Dynamics 365 offers more documentation and direct support from Microsoft, which helps us get faster responses and contribute with improvement suggestions. For older AX versions, we rely more on internal expertise and experience since official support is often limited.

Thanks to our extensive experience with both platforms, we can manage even the most complex cases and ensure that our customers’ business systems function optimally.

What does the future look like for the Service Center?

Technology is constantly evolving – and so are we! We invest heavily in staying up to date with the latest innovations, especially in AI and automation. This enables us to offer our customers even better and smarter solutions in the future.

What feedback do you get from customers?

I often hear that our support is fast, helpful, and professional. Many appreciate that we take the time to explain solutions in a way that allows them to understand and handle similar issues in the future.

And the best feedback? When we receive a simple but meaningful: "Thanks for your help!" – then we know we’re making a difference in our customers' daily work.