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BE-terna achieves the 2023-2024 Microsoft Business Applications Inner Circle award.
4 min read • Jan 14, 2022
Jörgen works in the Swedish CE department of BE-terna Nordics. When he is not working, he uses most of his time with his family, training Krav Maga and enjoying good food and wine.
The first thing I do, when I get into the office, is to talk to my colleagues. Most of my days are full of meetings with both colleagues, customers, and other interesting things, so it is nice to start out slowly by chitchatting with my colleagues. My meetings later, with colleagues, are mostly for me to be more specialized in the topics that I am not that great in. I love working with specialists! The meetings with customers are mostly both to understand the processes and perspectives of the customers. And of course, when I am not in meetings, I am working with on customer projects.
My journey from the end of education to where I am today was not a straight-line. However, I have almost always, though my career, worked with a combination of my passion for computers and sales.
I started out studying IT and software development and learned how computers and IT works in organizations. Later, I chose to study strategic communication, in order to get a more humanistic perspective on my IT skills. If I have to be honest, I do not like to work with the IT and humanistic approaches by themselves, but only when I combine them. Nevertheless, I think that the thing I love the most about my position and job is that I can help organizations work a bit smarter. It is so thrilling to know that you can contribute to a project and then see your contribution in the outcome.
I wanted to meet people and help them with their challenges, creating better solutions for their organizations and lives. Talking about this now, makes me realize even more, that what I do here at BE-terna really is what I was made to do – and that makes me very happy.
At BE-terna I can work with Microsoft's easy-to-use CRM software and get access to advanced capabilities that really takes our customers to the next level. I also get to learn from specialists, no matter if it is how to implement AI or just how to make a sales team love a new system. It is just the setting I wanted to evolve and become even better at doing what I do best – combining my IT skills with my humanistic approach.
At BE-terna I can work with Microsofts easy-to-use CRM software and get access to advanced capabilities that really takes our customers to the next level.
I do not think there is just one straight-line career path if you want to work with CRM. I think you must have some sort of interest in sales, marketing, but most important, you have the capability and will to understand the customers' situation. If you can understand your customer's everyday challenges and translate them into solutions, you can really help the customer.
I think that the biggest pro is that I can divide my time between working with systems and working with people. I really enjoy the diversity in the work that I do, and that I have different customers, with different issues I need to solve. Another pro, which perhaps also can be seen as a con in some situations, is that when you work as a consultant, you most often must help the customer ASAP – and most often several customers need help at the same time. That can be stressful at times, but I actually really enjoy working in a rushing environment, where I know that some parts of the year are more stressful than others. I must admit that I both really enjoy the stressful times, and having a full calendar, but also having several weeks of vacation without being called up regarding an issue. On the last note, I want to add that it is different from person to person how they work, but I just really enjoy the rushing and always keeping a high pace.
I would say that it must be the people. People here are SO friendly and there is a very warm and casual culture between the employees. You can start your Teams meeting out with small talk about personal things such as hobbies or children if you like to, and then turn to an important and serious topic. I really enjoy that. People are also very helpful, which is great for me who wants to evolve. Every time I reach out, people are always ready to help me, and they never make me feel like I am asking stupid questions. So overall, I think that the culture here in BE-terna is the best thing!
I would say that it must be the people. People here are SO friendly and there is a very warm and casual culture between the employees.
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