Microsoft Dynamics 365 Customer Insights

CRM for Marketing
Drive traffic and fill the pipe

Make optimal use of all the data available in Dynamics 365 for your marketing activities and adapt your automated and interactive campaigns to individual customer needs.

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Be the best Marketer you can be

With Dynamics 365 Customer Insights you can now follow your precious leads easily through every stage of the journey:

Deliver the right message at the right time to the right people through the right channel
Segment your target group in detail based on multiple criteria
Automate frequent and time-consuming marketing processes
Operate cross-channel or multichannel marketing effectively
Manage your events - keep track of participants, speakers, rooms and costs
Maintain an overview with intuitive dashboards and advanced marketing analytics

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Gartner® Report: Transform Your CRM Culture for Generative AI with 5 Essential Steps

Multichannel Marketing

Manage your different marketing channels

Creation and automation of customer journeys
Landing page and form creation
Creation of mailings and newsletters
Voice of the Customer analysis and online surveys
Lead scoring model with automated calculation options
LinkedIn integration
Social media monitoring with integration in lead management

Event-Management

Plan and coordinate everything from simple sessions to complex events

Automatically created event website
Bookings of speakers
Event registration including waiting lists
Event ticket management
Financial overview / cost overview
Social media posting analytics
Poll creation

Marketing Analytics

Intuitive data analysis and information at a glance

Analysis and reporting of key figures with drill-down options
Integration of PowerBI for analysis of different data sources
Flexible visualisation options in charts, tables, diagrams etc.
Geo-visualisations of customer and prospect data

Explore Dynamics 365 CRM applications

Choose your perfect fit.

Productive field service operations

Dynamics 365 Field Service

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Exceed customer expectations

Dynamics 365 Customer Service

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Focus on leads that matter

Dynamics 365 Sales

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elero – Sun Shading Solutions Nice: Future-proof through cloud transition with Dynamics 365

Case study

Discrete Manufacturing, Manufacturing

elero – Sun Shading Solutions Nice: Future-proof through cloud transition with Dynamics 365

To manage the increasing complexity of its processes and create a foundation for sustainable growth, elero – Sun Shading Solutions Nice, one of the world's largest manufacturers of electric drives and control units for intelligent building automation, implemented Microsoft Dynamics 365 Finance & Supply Chain Management. Despite the challenges posed by the pandemic, BE-terna successfully delivered the project, taking the company’s digital transformation to the next level.