CRM for Banking

Boost your revenue while building lasting relationships with CRM for Banking

BE-terna CRM for banking, powered by Microsoft Dynamics 365 CRM technology, helps you deliver more relevant customer experiences, uncover sales opportunities faster, and solve issues before they escalate. By connecting marketing, sales, and customer care, you gain a 360° view of your customers—enabling tailored offers and better outcomes.

RETAIL, COMMERCIAL, CORPORATE AND FINTECH BANKING

Retain loyal customers and attract new ones

Today’s customers expect banks to understand their needs, provide personalized service, and deliver a smooth, engaging experience—every time. BE-terna CRM for banking, powered by Microsoft Dynamics 365, helps you do exactly that.

  • Leverage a 360° view of every customer for both B2B and B2C banking
  • Keep your customers happy with proactive retention strategies
  • Accelerate and optimize customer-facing processes
  • Use real-time insights to improve sales and marketing results
  • Support your personal bankers, customer service teams, and sales reps with tools that increase productivity
  • Rely on data models and processes tailored to the needs of banks
  • Stay secure with trusted Microsoft cloud services 
  • Equip your team with mobile access—anytime, anywhere
  • Deploy flexibly: on-premises, in the cloud, or via hosted models

BE-terna Customer Engagement Solution

A ready-to-use industry solution

BE-terna Banking CRM has been recognized as a Microsoft globally preferred solution.

Trusted by clients. Trusted by Microsoft.
Read more here.    
Retail Banks

Retail Banks

Commercial Banks

Commercial Banks

Corporate Banks

Corporate Banks

FinTech Banks

FinTech Banks

TAKE ONLY WHAT YOU NEED

Modular solution

360° customer view

Sales

Customer service

GDPR

  • Understand your customer in depth: Gain insights into detailed data, visualized in a single profile that helps you take informed action.
  • Understand your customer in depth: Gain insights into detailed data, visualized in a single profile that helps you take informed action.
  • Capture key information with ease: Collect all relevant customer data through a guided know-your-customer (KYC) process.
  • Communicate on their terms: Interact through preferred channels, clearly displayed as visual communication indicators.
  • Trace every step: Follow the chronological history of interactions using a customer timeline.
  • Operate responsibly: Stay compliant with legal standards and consult the customer consent register as needed.
  • Stay on top of customer requests: Quickly view all inquiries and requests in one place.

Visual customer product portfolio

  • Track every product, from overview to detail, with clarity and ease.
  • Begin with a high-level overview, then explore detailed views of all customer products and their lifecycles
  • Keep track of active products and services using a clear, visual product checklist
  • Access complete customer portfolio details, seamlessly integrated with external systems

Virtual personal assistant

  • Smart support that keeps you informed and ahead—at all times.
  • Receive visual alerts for key customer events and milestones
  • Track essential customer insights, including key figures and next-best-offer suggestions
  • Benefit from proactive assistance—and that’s just the beginning
360° customer view

Sales force automation- Streamline your sales process with intelligent tools and guided actions

  • Stay on track with visual, interactive to-do lists and timely reminders for key tasks like bank card or overdraft renewals 
  • Automate interactions with prospects and generate comprehensive meeting briefs and summaries
  • Capture product discussions and customer feedback directly in the sales process, and turn insights into clear next steps to close deals or improve future offers 
  • Send professional Meeting Minutes through auto-generated documents shared directly with customers

Pipeline management- Build, track, and nurture leads throughout their entire lifecycle

  • Create and capture leads from the web, events, campaigns, referrals, or import them from external systems into your CRM
  • Guide leads through a structured process—from initial interest to opportunity—using an integrated core banking solution
  • Use dedicated forms to collect essential data on both B2B and B2C prospects
  • Qualify leads with ease by automatically registering new customers or updating existing records through integrated application forms and APIs
  • To prevent risk, trigger verification processes before customer registration or data changes, ensuring compliance with sanction regulations
  • Once qualified, convert leads into opportunities and prepare tailored offers
  • For high-value deals, automate approval workflows when offers exceed predefined thresholds

Goal management- track and evaluate performance based on structured targets and services

Sales insights- use intelligent insights to prioritize, personalize, and perform

  • Prioritize the most promising opportunities with AI-driven predictions
  • Increase conversions by recommending the right product based on customer behavior, product expirations, segmentation, and key events
  • Respect customer preferences: Pause offers by setting a negative-for-offering flag and logging responses
  • Customize your offer engine with configurable next-best-offer tools

Productivity tools- empower your sales teams with connected tools and mobile flexibility.

  • Bridge sales and marketing with transparent, cross-team collaboration
  • Integrate easily with familiar tools like Outlook, Excel, Teams, and SharePoint
  • Stay mobile and proactive with a sales-driven app that provides smart, real-time support
Sales
  • Case creation automation: Offer omnichannel support with a single entry point. Automatically log different types of inquiries, requests, or complaints—regardless of the communication channel.
  • Service-level agreement (SLA): Stay compliant and keep your promises. Configure SLA definitions and generate reports based on internal service policies or regulatory standards. Monitor SLA status in real time to ensure satisfaction and meet expectations proactively.
  • Workflow management: Support every team member in handling service requests with confidence. Whether it’s a complaint, inquiry, or general question, your staff can rely on a guided, step-by-step process supported by a built-in knowledge base and smart case routing. Streamline all service interactions—from emails to apps—into a single platform and resolve them efficiently while tracking satisfaction.
  • Internal knowledge base: Give your team the tools they need to succeed. Ensure everyone knows what steps to follow, which documents are required, what they look like, and where to find them. Clear instructions make processes more efficient and reduce errors.
  • Interactive dashboards: Make better decisions with real-time insights. Use role-specific dashboards to stay on top of daily tasks, overdue actions, and critical requests. Process owners can spot bottlenecks quickly and track performance to continuously improve service quality.
Customer service
  • Private data management: Easily configure which data is considered sensitive. Use the built-in PII (Personally Identifiable Information) engine to define sensitive attributes across all entities.
  • Consent register: Keep a clear record of every opt-in and opt-out. Automatically log customer consents by type and communication channel—ensuring transparency and legal compliance. You can also collect consents manually or through a straightforward automated process.
  • Marketing based on consent: Run marketing and promotional activities in line with customer preferences. Ensure each activity aligns with the specific consent granted per channel.
  • Anonymize, archive, and delete: Respect the right to be forgotten with a guided process. Handle anonymization requests manually or trigger them automatically when all consents are withdrawn. Use a step-by-step workflow to ensure compliance and protect customer privacy.
  • GDPR dashboard: Stay informed with a dedicated compliance view. Track anonymization requests and remaining processing time in real time to meet regulatory deadlines with confidence.
GDPR
SALES, MARKETING & CUSTOMER SERVICE DIGITAL TRANSFORMATION IN BANKING

Banking Digital Transformation Best examples in the Retail, Corporate, Private and Investment banking sectors

The banking industry is in a digital arms race—and expectations are high. Today’s customers want their banks to interact with the ease and personalization of leading tech brands. That’s why digital engagement is no longer optional. It’s essential to delivering the seamless, connected experiences your customers expect.

JOIN THE BEST

Why choose BE-terna Banking CRM?

  • One of the largest banking CRM teams in Europe. With one of the most experienced teams dedicated to banking CRM, we deliver responsive, reliable service across the region.
  • BE-terna Banking CRM has been selected as a Microsoft globally preferred solution. Trusted by clients. Trusted by Microsoft. Read more here .    
  • 100% focused on banking and insurance. No need to compromise—our team understands the full scope of your business, from front office to compliance.
  • Tailored to local market needs. Our solutions adapt to regional legal and regulatory requirements with ease.
  • Close to you, wherever you are. Our international team supports clients in more than 85 countries, combining local expertise with global reach.
  • Flexible cloud deployment. As a leading European cloud provider, we offer banking CRM in the cloud or on-demand—whatever works best for you.
  • Trusted by global and midsize banks. Our portfolio includes global banking groups and forward-thinking midsized firms using BE-terna Banking CRM to gain a competitive edge.
  • Top 1% Microsoft Partner worldwide. We rank among the most innovative and high-performing Microsoft partners globally.
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