LEVERANDØRER AV OFFENTLIGE TJENESTER, ELEKTRISITET OG ELEKTRISK MOBILITET

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Løsningen BE-terna Utilities Customer Engagement (CRM) er skreddersydd for leverandører av offentlige tjenester, elektrisitet og elektrisk mobilitet som ønsker å forbedre salg, markedsføring og kundeservice.

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Øk merkevarebevisstheten som foretrukket leverandør ved hjelp av automatisert salg, markedsføring og kundeservice på tvers av kanaler.

I dag handler virksomheten mer om kundene enn noensinne, og leverandører av offentlige tjenester er intet unntak.

Kundene forventer at kraftleverandørene kan forutse behovene, komme med relevante forslag før de tar kontakt, og tilby en bedre opplevelse enn konkurrentene. 

Bli ledende innen offentlige tjenester med en ledende CRM-løsning for kraftleverandører, slik at du blant annet kan gjøre følgende: 

  • Utarbeide og gjennomføre markedsføringskampanjer.
  • Generere kundeemner og finne muligheter.
  • Bruke enkle eller komplekse prisstrategier (tariff eller tilpassede).
  • Øke potensialet for mersalg og kryssalg med produkter som ikke er varer. 
  • Fornye avtaler og ivareta kunderelasjoner.
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Modulær løsning

Full oversikt over kundene

Sales Automation

Customer service

Marketing

Customer & Partner Portals

Integrate and Scale

Full oversikt over kundene

Full oversikt over kundene, inkludert relevante kundedata fra flere datakilder, samt støtte for salgs-, kundeservice- og markedsføringsavdelingen

  • Alle kundedata på ett sted: Oppdaterte data samlet på ett sted, fra kontaktinformasjon og informasjon om avtaler, til forbruk eller kjøpsatferd, historikk fra markedsføringstiltak, kommunikasjon, betaling, priser, svar på undersøkelser og andre komplekse datastrukturer fra eksterne eller interne datakilder (ERP, fakturering, CIS).
  • Egnet for alle kundetyper: Full støtte for alle bransjer innen offentlige tjenester (elektrisitet, gass, vann, elektrisk mobilitet, produkter som ikke er varer) for B2C- og B2B-markeder, og støtte for komplekse selskapsstrukturer (virksomhet i flere land). Med full oversikt over kundene får du god oversikt uansett kundenivå. 
  • Interaktive og rolletilpassede dashbord: Tilgang til visualiserte kundedata kan tilpasses basert på brukerens rolle og tillatelser eller behov. Tilgang til sensitiv informasjon kan begrenses til en utvalgt undergruppe av brukere, for å hjelpe salgs-, kundeservice- og markedsføringsavdelingen. 
  • Administrer gjeld og kontantstrøm: Reduser gjelden og øk kontantstrømmen ved å automatisere innkrevingsprosessen ved hjelp av forhåndsdefinerte prosesser med flere trinn. Send betalingspåminnelser automatisk, sørg for at purringer sendes til riktig kontakt og innkrevingsansvarlig, og spor kundenes samhandlinger med betalingene.
  • Overhold EUs personvernforordning (GDPR): En egen samsvarsmodul sørger for at personopplysninger samles inn og behandles på en sikker og lovlig måte. Prosessen for anonymisering av kunder sørger for at kundenes personvern ivaretas, og forhindrer uønsket bruk av kundedata.
  • Versjon for mobile enheter og datamaskiner: Med skyløsningen kan salgs- og kundeservicerepresentanter behandle kundedata når som helst og hvor som helst: tilkoblet eller frakoblet, på kontoret eller på farten og på mobiltelefon, datamaskin eller nettbrett. På den måten har de alltid de mest oppdaterte dataene og den mest oppdaterte informasjonen. 

Sales Automation

Keep track of your prospects in real-time, sell faster and smarter with automated sales automation, aligned with any pricing scenario for any type of utilities service or product.

  • Step-by-step guided sales pipeline: Sales professionals with any level of experience can easily progress from an initial contact to a signed contract while using the interactive step-by-step guided smart sales pipeline, and through sales processes with automated notifications and actions based on customer data or internal business rules. 
  • Personal sales and relationship AI assistant: With Utilities CRM, each sales professional gets a personal A.I. assistant, which ensures that forgotten leads are never neglected, and they can keep track of won, lost and potential deals, and of key account management at customer, group or competitor level. 
  • Offerings based on customer behaviour: With the help of Customer 360° view, you can plan sales activities based on customer behaviour, segmentation, consumption, location or any other parameter, and personalise communication or suggest the right offers to meet their needs and expectations.
  • Support any sales or pricing scenario: Sales professionals can easily achieve their KPIs with sales activities such as up-selling, cross-selling and contract renewals aligned with any simple or complex pricing strategy (tariff or bespoke).
  • Advanced pricing approval process: In cases involving complex pricing scenarios, sensitive B2B customers, or junior sales professionals, the system can automatically prevent unauthorised behaviour and reduce company exposure through pricing requests and advanced approval processes (sequential or parallel).
  • Automated sales closing: Ensure that your sales team focuses on future sales opportunities rather than on administrative work with a document generation engine, e-signature integration, and automated transfer of all contract data to respective back office systems (billing, finance, etc). 
  • Increase sales team performance: Take care of your sales professionals with integrated performance and goal metrics to increase their productivity, satisfaction and motivation. Easily manage their workload, see how many activities each of your professionals or a team has carried out, and redistribute the activities based on their capacities. 

Customer service

Reduce operational costs and focus on your business growth with automated customer service and true omni-channel customer experience via a single point of entry.

  • Omni-channel customer service: a single overview of all customer interactions across traditional (telephone, email) and modern communication channels (social media, messaging apps), which helps you to cover all customer touchpoints and to provide unified quality of service at any level.
  • Automated customer service: Boost customer service productivity and reduce operational costs with automatic customer identification, advanced search capabilities, preconfigured guided customer queries (eg. supplier switching, change of package, change of occupancy, etc), quick entry forms, pre-filled documents, or automation of other specific customer processes. 
  • Guided customer service processes: Service professionals with any level of experience can easily progress any customer query while using the interactive, step-by-step guided smart customer service process integrated with a knowledge base, and also facilitate expert 3-tier customer service with highly customisable case classification and routing rules. 
  • Service-level agreement (SLA): Meet customer and regulatory requirements with configurable SLA definitions and status reports based on internal customer service policies, industry regulator requirements, and have proactive control of your customer satisfaction ratio.
  • Increase customer satisfaction: Improve customer service response times, increase your first call resolution rate, decrease customer churn rate, and grow customer loyalty. In addition, reduce operational costs, save time for your customer service agents, and empower them to focus on business growth. 
  • Internal knowledge base: Ensure that your employees know how every business process needs to be successfully completed, which documents the customer has to provide, what these documents look like, where they can be found, what data needs to be included, etc... 

Marketing

From automated, algorithm-driven processes to tailor offers to individual customers based on their behaviour, utilities companies can manage their customer bases more effectively and prevent churn.

  • Omni-channel marketing: Deliver a consistent, personalised experience for your clients and prospects across all channels (traditional and digital) and devices, and create a seamless and unified user experience. By unifying the strength of each communication channel, marketing can deliver more effective campaigns. 
  • Journey mapping and customer nurturing: When a prospect chooses you over the competitors, it doesn’t mean your work is done. Provide your customers with an account-based marketing approach with automated communications based on the specific types of events, customer behaviours or triggers on their journey, and convert them into loyal customers.
  • Lead scoring: In a highly competitive market, it is important for you to prioritise time and budgets on quality leads with a scoring model (1-100) based on lead engagement (contact and account). 
  • Customer segmentation: Divide customers into groups based on common characteristics and target each group effectively and appropriately. Segmentation can be created based on any kind of data that you are collecting about your customers, such as industry sector, size of company, demography, location, title etc, or based on your interaction touch points or purchase behaviours. 
  • Personalisation strategy: Anticipate customers’ needs and make relevant suggestions with marketing messages that are 100% tailored based on individual customer profiles, which allows you to create a truly unique interaction experience where the customer feels valued. 
  • Identify marketing opportunities through big data: Data provides insights into complex markets, customer segments or channels that might have been otherwise missed and can help you to better optimise existing marketing campaigns and find new opportunities. It also helps you to recognise increases or decreases in sales, trace a source and identify the potential to capitalise and turn it into a major sale. 
  • Manage marketing budgets effectively: Allocate your marketing budget to channels, customers, locations etc, that are profitable. Allocate your resources effectively, keep track of marketing contributions to generating revenue, track your ROI figures, and make better spending decisions with the help of A.I. 

Customer & Partner Portals

Reduce support costs and empower your customers and partners with an interactive self-service web portal, mobile app, chatbot agents, and knowledge base.

  • Self-service customer portal: Put your customers in control of their data with the portal and mobile app, where they can manage data entries (meter readings, new address, etc…), have an overview of their utility payments and consumption (cost allocation, open payments, etc…), and open support tickets for more complex queries.  
  • Self-service partner portal: Empower your third party sales collaboration partners with a secure and transparent portal or mobile app where they have access to their pricing lists, they can enter leads, sign contracts, generate sales reports, view commission and margin details, and see special deals, promotions, bonuses etc.
  • Chatbot agents: Provide real-time 24/7 customer and partner support, by leveraging the power of A.I. to gain efficiency through intelligent conversational agents. With chatbots, utilities customers can get better, easier, and faster service without waiting on the phone or for an email response. In addition, you can also measure your own bot performance. 
  • Automatically switch to a live agent: If a customer is unable to find the right answer on the portal, in the knowledge base, or in the FAQ section, they can automatically switch to a live agent and get help from your customer service professionals. 
  • External knowledge base and FAQ: Help your customers and partners to find the right answers to their questions, or the right solution to their issue, without them needing to wait on the phone, with an advanced, step-by-step guided knowledge base and FAQ collection. 

Integrate and Scale

Work smarter, not harder, to scale your utilities business.

  • Pay only what you need: Support your business as it grows with flexible licensing models and ensure that the solution grows with your actual needs.
  • Integrate with your existing solutions: seamlessly connect your existing software solutions and data sources, such as calculation systems, ERP, HR, Call centre, back-office solutions, etc. 
  • Smooth integration and adoption in your business: Highly experienced professionals from BE-terna Utilities ensure fast and reliable implementation and provide all the necessary training that will help you to on-board your employees in no time. 
  • Utilities CRM support experts: Once project implementation is done, our support experts are available to help you with any additional support regarding your CRM solution, customer engagement industry trends, and also with consulting assistance for utility industry business digitalisation. 
REQUEST A PERSONALISED DEMO

Let us show you around

Have a closer look at the Customer Engagement platform for Utilities, Energy and e-Mobility providers and, using a personalised demo based on your needs, see how we can scale your Sales, Customer Service and Marketing. 
Demo
VELG DEN BESTE LØSNINGEN

Gode grunner til å velge BE-terna Utilities CRM

  • Det største teamet for Utilities CRM i Europa: CRM-avdelingen hos BE-terna har flest ansatte for løsninger for offentlige tjenester i Europa, slik at vi kan levere rask og god service.
  • Spesialisert på offentlige tjenester, elektrisitet og elektrisk mobilitet: Vi har svært god kunnskap om virksomheten din, slik at du slipper å gå på kompromiss.
  • Markedstilpassede løsninger: Vi overholder lokale juridiske krav. 
  • Alltid i nærheten: Det internasjonale teamet vårt har erfaring fra samarbeid med leverandører av offentlige tjenester fra hele verden (mer enn 85 land).
  • Skybasert: Vi er den ledende leverandøren av skybaserte CRM-løsninger for leverandører av offentlige tjenester, men vi tilbyr også tilpasset utrulling. 
  • Global portefølje: Kundene våre inkluderer utallige globale selskaper og innovative, mellomstore leverandører av offentlige tjenester, som alle har som mål å oppnå konkurransefortrinn ved hjelp av CRM-løsningen BE-terna Utilities
  • Blant de 1 % største Microsoft-partnerne over hele verden: BE-terna er blant verdens beste og mest innovative Microsoft-partnere. 
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produkter som ikke er varer

strøm-leverandører

gass-leverandører

leverandører av elektrisk mobilitet

vannverk

Non commodities